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Web Design Questionnaire

General Questions

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Comprehensive Web Design Checklist

The following checklist and the associated answers will facilitate the analysis process of designing and building the website that allows your company to turn the corner.

1- Where did you hear about us?
2- Do you have a domain name? If not, do you have ideas on one? If so, what is it?
3- What is your company name? Do you want to use the entire name on the site, logo, and graphics?
4- Do you have special features in mind like Ecommerce shopping cart, BLOG, RSS, Forms with emails, Newsletter signup, auto responders, advertising landing/call-to-action pages, etc.?

Marketing

5- Who is your intended audience? Are they regional, industry specific, company size specific, etc.?
6- Do you intend to provide a call to action - make a sale, call in to your office, fill out a form, etc?
7- Describe your ideal client and the specific attributes that we'll be targeting in the website.
8- What are your website expectations, main emphasis and primary goals - increased sales, increased leads, etc.? Please prioritize.
9- What separates your company from your competition and what do you expect will draw clients to the website?
10- How do you plan to market the website?
11- What company properties do you want to emphasize on the website? Please prioritize.

Identity

12- Do you already have a logo and other graphics to be used? If not, do you want to have one created?
13- Have you identified a tagline?
That would be something like "Just do it", "Reach out and touch someone", etc. Here is some information on the subject
http://advertising.about.com/od/copywriting/a/guesttagline.htm
14- What keywords do you want to be found by in the search engines?

Layout

15- Please provide a list of websites that you like and don't like. Why do you or do you not like these sites?
16- Please provide a list of competitors websites.
17- Do you have ideas of the colors to be used, and colors you don't like? Please provide example sites.
18- Do you have an intended website screen size - 1024x768, 800x600, or stretch to the entire width of the screen?
19- If the site isn't the entire width of the screen do you have a preference for left or center alignment?
20- Do you have a horizontal or left-side vertical preference for the main navigation?
21- Please provide the main pages you need in the website.
22- Have you created the copy text for any of your pages?
23- Do you have existing business cards or other printed material we need to match?
24- Are you leaning towards custom drawn artwork or photographs?

Post-Contract

25- Once we start designing the website we'll need the following (Note that this information will be kept in strict confidence):
a. FTP access information - username and password
b. Hosting Company and their tech support phone number